Corporate Reputation Impact
Reputation is one of the resources that generates a great impact, 63% of the purchase intention or interest in a negotiation is generated by the corporate reputation, the new economic cycle that international business is experiencing has led to deepen and analyze every day more opinions and analysis of social environments. The current society has very low levels of confidence this has led to much of the business is carried out with distrust, social networks have driven communication.
More than 80% of the global population does not trust its institutions, 68% of the world's population is unable to distinguish between true and false news. The social networks have promoted the one of the fake news or deceive news. The increase in mistrust is caused by the lack of transparency in these platforms, where the issuer is even anonymous. In fact, 65% of the population believes that it is increasingly difficult to know if a news item comes from a high reputation
